Felicitas Middle East is a member of Felicitas International, which is a long established group of companies that specialized in promoting the sale of client products to new mothers in key markets in Europe and the Middle East with direct marketing.

Felicitas Middle East (previously named Bounty) was founded in 1983 and has been operating in Saudi Arabia and Egypt through its very specialized targeted sampling programs for expectant and new mother. The sampling and advertising services are approved by the Ministries of Health and are welcomed by almost every public and private maternity hospital.

The highly effective marketing support services of Felicitas have over the years helped build and maintain market share for many key brands of Procter & Gamble, Johnson & Johnson, Unilever, Reckitt-Benckiser, Hinkle, Mothercare, Sara and various other baby and mother products.

Felicitas is the ideal partner for increasing awareness and promoting the sales of your products to new mother and families for the following reasons:

Sampling programs reaching over 90% of all new mothers in Saudi Arabia and Egypt without waste or duplication.

Bed side detailing through an extensive field force of lady Educators, who control the distribution and deliver personalized sales messages on behalf of clients.

Database of new mothers (include name, telephone number and full postal address) are available to clients for direct mail purposes.

Felicitas has a reputation for total reliability and trust in its specialist field for over 20 years in Middle East.

I am looking forward to hearing from you at the soonest possible and to be serving your brands before long. Should you need further information or have any questions then please contact me.